Hello Engage Brandcraft! Hello engaging business branding. Allow us to introduce you to a passionate new breed of branding agency – young but professional, playful but precise. At Engage Brandcraft, we take your work (and ours) seriously. Our promise: we will partner with you in delivering a brand personality that is compelling and effective, in accordance with your needs. We specialise in brand origination (new brand development) and brand renovation projects (refining and refreshing existing brands). Our competencies? Creative branding strategy (including concept development), positioning strategy, world-class corporate design, copywriting and custom website design services. In addition to creating brands, we also offer ongoing brand development input including communications, training and support.
Put simply: we are a specialised branding strategy, design and implementation firm. We create effective and engaging brand identities and help to build them. We love work that works and we believe that our results speak for themselves. Our pride is backed by 5 years of solid delivery and over 100 successfully launched brand origination, corporate logo design and related brand communications projects.
The site we developed for Kagiso Vantage was to be simple, effective and professional. It was aimed at a corporate audience, building the brand and conveying the ‘glory of the game’ in a visual and compelling way.
Our first brief from MTN Mobile Money Holdings (Pty) Ltd, required a fitting new name and identity for their innovation driven platform and product company.
As a fellow Cape Town design company and part of the local creative community, it was a privilege to be invited to work on M2K Architecture and Keith Interior Design’s combined identity – which, at that time, was due for a much needed refresh.
Brands are people too. They have a mission; other people will remember or forget them; engage with or ignore them. They can be passionate or austere, open or private.
They can interact with other individuals and with each other in numerous ways. We see them as characters, bringing the inane to life and creating memorable and loveable brands that ignite the passions of brand ambassadors and markets alike.
What’s the point of a great brand if it never gets conveyed? Great brands are made of memories - of stories and legends. Exactly how we help brands create and tell these stories depends on who we want to listen.
We believe that a brand should tell its stories again and again from its logo(s) to the way the phones are answered – reinforcing exactly what makes it popular and educating the public all the while.
Talking AT people is no longer effective. Individuals listen to their networks. They trust their friends, families and communities. Ergo: getting networks talking about and living your brand is priceless.
Talk to individuals where they want, when they want and let them talk back – or even better, share with each other. Give them something to talk about - to share with others.
You are young, creative and enthusiastic about your industry and clients, are very quick on turnaround time and deliver really good quality work.~ Andy Conder, Managing Director of Clearer Conscience
Engage! Well, what can we say? About two years ago we approached them to revamp our website, and have never looked back! Since then we have passed on all of our design, advertising and branding projects to them and they have always surpassed our expectations. We have found them to be professional, courteous, inspirational and they always go the extra mile! Nothing is too much of a problem and no project too big or small! Thank you Engage.~ Tiaan Meyer, Senior Partner at Meyer + Vorster Architects
I am thankful to the whole Engage team for their effort, advice and excellent service over last 2 years. Before we met, our company was in a re-branding stage where we had no identity let alone name. Our relationship began with a logo design and has flourished from there. We now rely on Engage Brandcraft for all our marketing and design needs. I think our website, brochures, exhibition displays and various magazine adverts are testament to the fact that we have a cohesive, visually striking and fun brand image. We are proud of our brand and have received numerous compliments from our students. Thanks for everything!~ Udo Kieslich, Founder and Director of The College of Digital Photography
The Engage team has become an integral part of Beauty Factory’s ongoing brand building efforts. They have delivered a consistently professional service, often going the extra mile and ensuring that the finer details are taken care of. They have shared their dedication and passion with both Le-Sel and Beauty Factory and have ‘lived’ our brand. They care about our business and work and it has shown in theirs. Their creative and strategic input has been of a consistently high calibre and, while innovative, their ability to understand conditions on the ground has been an asset too.~ Terry Timson, CEO of Oltio (ex MTN Mobile Money)
Web Africa mandated Engage initially to revitalise our brand, to be more in tune with our market. It had become a bit stale and dis-engaged. They hit the nail on the head and produced a brand Web Africans are proud to stand behind – it's young, fresh, contemporary and reflects our core values. Their strong design skills are only the face of a multi-talented company. Through their insightful strategic thinking they are now an important part of our marketing team and we bounce almost all initiatives off them. They are one of very few agencies that 'just get it.'~ Nina Monda, Founder of Monda PR
We have worked with Engage Brandcraft for over a year now on our rebranding, design and image management and I just want to say that it has been the most awesome experience. The market has really started to see us in a new light as a result of their advice and implementation, we are now receiving enquiries from the target market we always struggled to get buy-in from in the past. It has been such a pleasure dealing with the Engage team. They are professional and their strategic input has been extremely valuable. These guys get it!~ Renelle Bailey, Marketing Executive at Africa Travel Centre (UK)
Working with Engage is a true pleasure! I have worked with them on various accounts from the day they started. The boys are all professional, fast, responsible and the most creative in their industry. When you work with Engage it is working with a breath of fresh air! Good luck Engage, you will do well. Thank you for all your hard work!~ Tim Wyatt-Gunning, CEO of Web Africa
Engage were given the task of making a very cool advert for an unglamourous business. This they achieved, bringing a fresh approach to our advertising and the tools we can use for marketing. To deal with them has been very uncomplicated, and the professionalism of their work is outstanding. As a result of their efforts we have seen our web traffic leap, and look forward to their unique concepts in the future.~ Paul Venter, CEO of Homebrew Films
Engage Brandcraft has assisted us with the re-positioning of our architects’ practice and the redesign of our company website in 2008. The brief asked for a new, fresh look to our branding, which reflects the true nature of our practice, with specific emphasis on the design-oriented aspects of our business. The project proved to be especially challenging in light of the fact that Engage had to work with our internet service provider, within the framework of an existing website structure. The end result speaks for itself. We are incredibly happy with our newly developed branding and website. As a result of the improved website, our company has attracted a number of new clients. We can really recommend their services and are of the opinion that the complementary skills of the two partners equip them with a competitive advantage over other branding firms.~ Andrew Frodsham, CEO of Le-Sel Research (CEO Beauty Factory)
Engage helped us to rename and rebrand our company as well as our payD payment product. They continue to provide support to the rollout of the payD brand in South Africa. We have found them to be professional, creative and pragmatic. The team is always accessible, ready to help and delivers promptly. Their work is of a high standard and speaks for itself. It is a pleasure to work with them.~ Robin Philip, Marketing Director at PayGate