TODAY AT ENGAGE:
Hello Engage Brandcraft! Hello engaging business branding. Allow us to introduce you to a passionate new breed of branding agency – young but professional, playful but precise. At Engage Brandcraft, we take your work (and ours) seriously. Our promise: we will partner with you in delivering a brand personality that is compelling and effective, in accordance with your needs. We specialise in brand origination (new brand development) and brand renovation projects (refining and refreshing existing brands). Our competencies? Creative branding strategy (including concept development), positioning strategy, world-class corporate design, copywriting and custom website design services. In addition to creating brands, we also offer ongoing brand development input including communications, training and support.
Put simply: we are a specialised branding strategy, design and implementation firm. We create effective and engaging brand identities and help to build them. We love work that works and we believe that our results speak for themselves. Our pride is backed by 5 years of solid delivery and over 100 successfully launched brand origination, corporate logo design and related brand communications projects.
“From Me to Me, With Love!”: Beauty Factory’s unique bath and body brand is dedicated to you, inviting you to show yourself a little love every day.”
Our first brief from Africa’s largest cellular network provider, MTN. They required a fitting identity for a new, neutral innovation platform and product company.
Brands are people too. They have a mission; other people will remember or forget them; engage with or ignore them. They can be passionate or austere, open or private.
They can interact with other individuals and with each other in numerous ways. We see them as characters, bringing the inane to life and creating memorable and loveable brands that ignite the passions of brand ambassadors and markets alike.
What’s the point of a great brand if it never gets conveyed? Great brands are made of memories - of stories and legends. Exactly how we help brands create and tell these stories depends on who we want to listen.
We believe that a brand should tell its stories again and again from its logo(s) to the way the phones are answered – reinforcing exactly what makes it popular and educating the public all the while.
Talking AT people is no longer effective. Individuals listen to their networks. They trust their friends, families and communities. Ergo: getting networks talking about and living your brand is priceless.
Talk to individuals where they want, when they want and let them talk back – or even better, share with each other. Give them something to talk about - to share with others.
