Liam Mooney Studio

Cape Town based interior design studio, Liam Mooney, was in search of a simple, timeless logo to better portray the brand’s creative, unique and out-of-the-box approach to interiors. The logo also needed to be able to stand alone, without relying on a logo device to work across various platforms.

Liam Mooney Studio

Brandcrafter Dijon based the brand on serif typeface, but manipulated it subtly by tweaking selected letters to show the concept of using existing space  – tying in directly with the studio’s creative way of working.

Liam Mooney Studio

“It’s not very often we get a client that wants a brand without an icon and it can be very challenging to portray a concept though type alone! Luckily, the client loved our idea to use letters to show what the brand stands for and how the studio works,” says Dijon.