Crumbs & Cream
With summer just around the corner in Cape Town, a new ice cream cookie sandwich brand approached the Engage team to conceptualise and design the full brand roll-out in time for its launch. Elements required included brand naming, logo design, packaging, stationery, signage and an eye-catching roaming tuk-tuk style food truck.
Brandcrafter Brent designed a logo that perfectly captured the fun essence of the brand, and could be applied across different mediums and in different contexts. He further built on the bright brand language by developing a colour palette and a number of graphic patterns to work alongside the logo. These were applied to the tuk-tuk, paper bags, cups, take-away boxes and aprons to truly bring the brand to life. Other work included vinyl decals for windows and a menu board for above the counter of the Crumbs & Cream storefront in Sea Point.
“Food brands are always fun to work on as they often have unique selling points and very clear target markets. Crumbs & Cream was a particularly exciting challenge because we had to very quickly develop a robust visual language that worked well across a very broad range of contexts,” says Brent.