Working with a broad range of clients across different industries keeps us on our toes and on top of our game. Brands that haven’t dabbled in branding much before are always a pleasure to work with, and this month we’re proud to announce our involvement in the rebranding of Von Seidels, a Cape Town based intellectual property law firm with global reach.
The client:Von Seidels specialises in protecting and enforcing IP rights in South Africa, Africa and internationally. They were recently awarded the South African IP Firm of the Year at Managing Intellectual Property’s ceremony held at the... Read more »
A Corporate Identity (CI) is often used as a generic term to refer to a logo; but this is like saying that your personal identity is equivalent to your signature, face or clothes. To really craft a successful CI you need to define the broader ‘who’ of a business or product and then bring this to life. As with people, however, defining the ‘who’ of a brand is never an easy task. Elements of a CI to consider include: the product or service itself; the customer/ community experience around that product or service; the perceived personality of the product or service...Read more »
Over the past decade, companies across the board have started to jump on to the eco-friendly bandwagon. Some are a bit flakey but others are actually putting money where their mouth is and delivering on their green promises. Wondering how this relates to branding? Findings from the latest Target Group Index survey (the largest single source consumer brand and lifestyle survey in South Africa) suggest that “there is definitely demand in the marketplace for green-perceived brands, however in order to win the hearts and minds of consumers, marketers must be sure to get their green marketing messages aligned...Read more »
Getting your corporate identity right is key to attracting the right staff, clients and customers. In a competitive environment where consumers have countless options, your company needs a clear strategy to establish a solid presence in the marketplace. Here are a few tips to get you on the right track:
Define a brand conceptTo claim its own bit of real estate and engage with an audience, an aspiring brand needs heart. The best brand heart comes in the form of a brand concept, which addresses three core things: who that brand is, what it stands for and why. Brand concepts are difficult... Read more »
Our annual poster has become quite a tradition at Engage Brandcraft. Instead of giving clients gordy corporate gifts, tacky calendars and desktop nick nacks, we design a poster at the beginning of each year and do a limited print run exclusively for our most loved clients (and the odd suppliers or friend if they make the cut). We also proudly showcase it at the entrance to our offices. The design of the poster is centred around our objectives for the year. The majority of creative agencies have a fairly predictable annual plan and budget, but this isn’t really our style… we...Read more »
Engage Brandcraft has just signed up to become a member of Brand Council South Africa (BCSA). The council was established in 2011 as a vehicle to represent the brand community and develop a culture where branding contributes distinctive, sustainable and long-term value to our country. Some of the membership benefits include access to industry events, forums and knowledge sharing; participation in award programmes and training initiatives; industry survey and research participation; Media, Advertising and Communication Sector (MAC) Charter participation; and ACA endorsement and member promotion. They’ve also got some great case studies up on their site...Read more »
One of our favourite projects so far in 2013 has been working on an advanced scientific, accessible and sporty brand called DNAFit.
The clientLasarow Healthcare Technologies Limited is a DNA testing service, which provides a product and service that is dedicated to assisting clients to optimize their health, strength and vitality by revealing their fitness potential and eliminating wasted time and resources.
The briefThe DNAFit team approached Engage Brandcraft for help with strategic positioning within the market, a corporate identity, website and the necessary brand collateral. They wanted to create a reliable, unique and credible brand that would spark an interest within... Read more »
After a festive birthday celebration on Friday with decadent cakes and party paraphernalia, we decided to chat through some of the most memorable speed bumps, learning curves and triumphs that we’ve shared as a team over the past six years. We’ve also mapped out a couple of goals to keep us motivated and inspired for the next chapter. Here’s a quick recap:
Six Highlights1. Getting a business off the ground in the SA business environment is an achievement. Taking the step from freelancing to becoming business owners was a necessity (we needed to set up a company in order to employ... Read more »
Small business owners are legends at wearing multiple hats to keep tabs on and develop each part of their company - a skill they master quickly to stay afloat. That said, building a brand is one of the first steps they need to take, and often one that can’t be done single-handedly. If you’re concerned that you lack the knowledge to create a brand image and build your brand efficiently then don’t worry, you’re not alone. Here at Engage Brandcraft we’ve put our heads together to come up with a mini guide to give you a good start to branding your...Read more »
What makes you look twice at an ad? Bright colours? Bold design? Copy that shocks, inspires or excites you? Or maybe a combination of these attributes? At the Engage HQ we’ve noticed that copy-driven ads are on the rise, and this trend has brought copywriters into the hot-seat.