2014 Digital Branding Trends

We’ve seen digital brand building reach new heights in South Africa over the last year and while there’s no telling what the future holds, we think we may have a pretty good idea of where things are going. Here are the team’s global digital trend predictions for the year ahead. 1. Quality over quantity A …

2014 Branding Trends

While we always try to keep our blog updated with the latest in branding trends, we felt it was particularly important to take a good look into what 2014 holds for branding. In no particular order, here’s what we’re expecting to see in branding trends this year. 1. Welcome Big Data Big brands need to …

Engage Brandcraft’s 2013 Highlights

With the end of the year in sight, the Engage Brandcraft team took a moment to reflect on their highlights for 2013. For Engage’s Strategic Director Chris Human 2013 was the year of relationships. “Aside from all the amazing work we did and the incredible brands we developed (more this year than ever before), for …

Facebook Competitions – Are you following the rules?

Running competitions on Facebook has never been particularly straightforward. Big brands like Cadbury and French Connection have learnt the hard way by having their pages taken down for violating Facebook’s Page Terms. But, Facebook recently relaxed some of its contest and promotion rules to allow for some big changes. It’s now easier for small brands with …

Does Your Packaging Deliver on your Brand Promise?

This article first appeared in Shopping SA magazine. How can the packaging of a product be optimised to bring a brand to the consumer’s attention without over-promising things and disappointing the customer? Shopping SA spoke to Ian Nel of Engage Brandcraft, a specialist branding agency, about how everyone from manufacturers to stores can get their …

Emerald Life

A niche insurance provider catering specifically to the needs of gay* individuals, Emerald Life is a soon-to-be-launched category first in the UK (with very few forerunners globally). Thanks to its uniquely tailored policies and specially trained service teams, Emerald Life brings sensitivity and understanding of LGBT needs and lifestyles to the traditional insurance services sector at …

Why You Can’t Just Build an eCommerce Website

We’re often approached by people who have spent a considerable amount of money having an eCommerce store developed, only for them to find that it just isn’t bringing in any money. By now we all know that online shopping is growing at a rapid rate and that South Africa is only at the beginning of …

Woolworths & the Hummingbird: The Need for a Social Media Escalation Procedure

Unless you’ve been living under a rock then I’m sure you’ve heard about the saga of Woolworths and the scatter cushion hummingbird design. In case you don’t know, a local designer published a blog post in which she accused Woolworths of treating her unfairly and essentially appropriating her design without compensation. What followed was every …

Brand Research Quick ‘n Dirty

Brand related research used to be synonymous with expensive formal studies involving plenty of forward planning, thousands of respondents or a one-way mirror and very bad snacks. We’re pleased to note that things are changing though. Thanks in large part to the internet and social media, information is becoming easier than ever to gather, and …

Picking the Right Social Media Platforms

By now we all know that having a social media presence is important. But when it comes to choosing the right platform(s) for your business, things can get a little murky. Most marketers seem to agree that Facebook is a must, with Twitter a close second. But with more and more networks gaining popularity and …

Our Work: Bedouin

After spending some time living with a Bedouin tribe, the client was inspired to launch a range of traditional Middle-Eastern style products, influenced by these desert-dwelling people and their ancient culinary practices. With products like the Labneh cream cheese range, chilli jam and ‘Labnehdews’ (peppadews stuffed with original Labneh cheese) – Bedouin represents a natural, …

Our Work: Marc du Toit

When Furniture and Interior Designer Marc du Toit approached Engage Brandcraft, he was in need of a well-crafted and classic brand to match his passion for the well-crafted and classic. Having identified a gap within the increasingly discerning and design conscious male market, Marc wanted to create a new male-focused custom interior design brand that …