5 Lessons from #SocialSA

Last week saw the annual Social Media Landscape Briefing (#SocialSA) come to Cape Town, with industry heavyweights such as Arthur Goldstuck from World Wide Worx, Mike Wronski from Fuseware as well as representatives from Quirk, Mxit and other industry players, giving us their insights into the lay of the social media land. Aside from an …

Making Online Sales Happen

“Many businesses proceed from the belief that ‘if you build it, they will come’– based on the misconception that existing is all that it takes to succeed in Africa’s bourgeoning economic environments but in today’s accelerated African growth environment, being is not enough. Getting people to buy from your site will require serious strategy and …

The Talent Boom

The Talent Boom is a global recruitment service that represents and sources candidates for a wide variety of permanent, temporary and freelance contracts in the advertising, design and digital industries. As a new brand in the international recruitment space, The Talent Boom needed to be perceived as design savvy and on top of their game …

5 Tips for Crafting an Engaging Online Brand

With the digital age in full swing, it’s now simpler than ever to further brand awareness and establish your brand in the public eye. While your best bet for crafting a strong online presence for your brand would be to partner with a specialised branding agency, we know that as a start-up, this isn’t always …

Hot Ink

Hot Ink is a local design and print studio centrally located in Long Street, Cape Town. Hot Ink offers everything under one roof – from high-end graphic design, to top quality laser printing by a committed team of designers who go the extra mile. The Hot Ink brand’s history began 15 years ago when the two …

Africa Needs Stronger Brands

As quick as you can, name the top 10 African brands! Any luck? You probably got MTN and Shoprite, maybe Standard Bank. But, aside from the obvious South African stalwarts, we’re betting that not much else sprung to mind. That’s because there really aren’t any real Pan-African brands that aren’t South African (well not by …

Meyer & Associates Architects and Urban Designers

Effortless design, customised services, and business owners with a passion for what they do always get our attention. Meyer & Associates is a classic example of a firm that ticks all these boxes, and were a pleasure to work with as well. The Client Established in 2002, this Cape Town based specialist architecture and urban design firm …

Build Your Brand with One Ear to the Ground

Using customer feedback to enhance a product, service or brand positioning has been part of a marketer’s tool kit for generations. Relying on customers to give constructive feedback isn’t ideal though. This is why insights generating software tools are game changers in this space; they enable businesses to track and measure all online mentions of …

Corporate Identities that Missed the Mark

We’ve chatted about ways to create a kick-ass corporate identity and shared tips on crafting a visual corporate identity that stands out from the crowd…now let’s have some fun at the expense of some global brands that have missed the mark when it comes to creating or recreating their logo, resulting in some corporate identity blunders. …

Von Seidels Intellectual Property Attorneys

Working with a broad range of clients across different industries keeps us on our toes and on top of our game. Brands that haven’t dabbled in much branding before are always a pleasure to work with, and this month we’re proud to announce our involvement in the rebranding of Von Seidels, a Cape Town based …

5 Ways to Craft a Visual Corporate Identity

A Corporate Identity (CI) is often used as a generic term to refer to a logo; but this is like saying that your personal identity is equivalent to your signature, face or clothes. To really craft a successful CI you need to define the broader ‘who’ of a business or product and then bring this …

50 Shades Of Green

Over the past decade, companies across the board have started to jump on to the eco-friendly bandwagon. Some are a bit flakey but others are actually putting money where their mouth is and delivering on their green promises. Wondering how this relates to branding? Findings from the latest Target Group Index survey (the largest single …