How to Create a Kick-Ass Corporate Identity

Getting your corporate identity right is key to attracting the right staff, clients and customers. In a competitive environment where consumers have countless options, your company needs a clear strategy to establish a solid presence in the marketplace. Here are a few tips to get you on the right track:   Define a brand concept …

Engage Brandcraft’s Annual Poster

Our annual poster has become quite a tradition at Engage Brandcraft. Instead of giving clients gordy corporate gifts, tacky calendars and desktop nick nacks, we design a poster at the beginning of each year and do a limited print run exclusively for our most loved clients (and the odd suppliers or friend if they make …

Engage Brandcraft Joins BCSA

Engage Brandcraft has just signed up to become a member of Brand Council South Africa (BCSA). The council was established in 2011 as a vehicle to represent the brand community and develop a culture where branding contributes distinctive, sustainable and long-term value to our country. Some of the membership benefits include access to industry events, …

DNAFit

One of our favourite projects so far in 2013 has been working on an advanced scientific, accessible and sporty brand called DNAFit.   The client Lasarow Healthcare Technologies Limited is a DNA testing service, which provides a product and service that is dedicated to assisting clients to optimize their health, strength and vitality by revealing …

Birthday Celebrations, Reflections & Goals for Engage Brandcraft

After a festive birthday celebration on Friday with decadent cakes and party paraphernalia, we decided to chat through some of the most memorable speed bumps, learning curves and triumphs that we’ve shared as a team over the past six years. We’ve also mapped out a couple of goals to keep us motivated and inspired for …

Branding Tips for Small Businesses

Small business owners are legends at wearing multiple hats to keep tabs on and develop each part of their company – a skill they master quickly to stay afloat. That said, building a brand is one of the first steps they need to take, and often one that can’t be done single-handedly. If you’re concerned …

The Rise of Copy Driven Ads

What makes you look twice at an ad? Bright colours? Bold design? Copy that shocks, inspires or excites you? Or maybe a combination of these attributes? At the Engage HQ, we’ve noticed that copy-driven ads are on the rise, and this trend has brought copywriters into the hot-seat. How adverts have evolved over time Copy …

Digital Trends to Look Out for in 2013

South Africans have been a little late to come to the digital party, but the tipping point is clearly here and the pace of growth looks set to rise dramatically in 2013. Growth always leads to new ideas, trends and players in the market – here are a few of our predictions:

Branding: Bringing the Magic Home

2012 was a rocking year for the Engage Brandcraft team – we’ve worked with some incredible brands and pushed our creativity to the max. Inspired by international trends, we’ve focused on creating logos that are dynamic, forward thinking and lend themselves to be represented in unusual ways on multiple platforms. Hands down one of our top projects was rebranding Kagiso Vantage…

Branding: International Inspiration

Dynamic, forward thinking and versatile logos are finally starting to pop up within the South African branding and advertising space. We’re all for logos that can be represented in unusual ways within sub-brands and across different digital and print platforms; especially if they create an identity that is independent from, but still connected to the existing corporate identity.

Brand Trend #3 for 2012: Brand Connection (Part 3: Surprise)

In part two of this three-part piece, we looked at creating valuable and enjoyable brand interaction and adding a sense of playfulness to your product or service in the process. One specific form of playfulness is proving particularly effective in getting attention and building loyalty: the element of surprise. Trendwatching.com describes a new type of …