Brand Trend #3 for 2012: Brand Connection (Part 1: Listening)

I was watching the latest Mission Impossible (or was it the new BMW commercial?) and it left me thinking about the effectiveness of the product placement that constituted almost a full tenth of the movie. Did it convert me into an immediate BMW fan or did this obvious and over-used strategy irritate me and disrupt …

67 Minutes at Al Noor Orphanage

You’ve probably heard of it but, just in case you haven’t, Mandela Day is a campaign designed to inspire individuals to “take action and help change the world for the better” – starting with 67 minutes. You can spend your 67 minutes supporting a charity, serving your community or just doing something good for your …

Kagiso Vantage

We have just put the finishing touches on a new brand identity (including logo, visual elements and naming) for one of South Africa’s most prolific and respected Rights and Media Management companies: Kagiso Vantage. Formally Mobil Alliance and part of the mighty Kagiso group, Kagiso Vantage’s core business is sponsorship and media rights, with a …

Five Years Later > Ten Years Older

Engage Brandcraft just turned five. And boy are we proud. Certainly we look our age these days but what a journey it has been. We could wax lyrical here about how we started up on plastic garden furniture. How we used to smoke at our desk (plastic garden table, shared), airing out the office when …

Brand Trend #2 for 2012: Brand Honesty

The problem with topics such as Brand Honesty or Brand Openness is that they border on the ethical. As such, the conversation can quickly get mushy and idealistic. There is a compulsion, even among accomplished strategists, to wax lyrical about a future where brands willingly air all their laundry and every motivation and action is …

Brand Trend #1 for 2012: Niche Brand Extensions

What does Red Bull Mobile have in common with a Puma bicycle? Not much except that they’re both examples of extending an iconic brand to encompass a previously unassociated product or service. So, basically they’re brand extensions. To be sure, horizontal brand expansion (say it often, it will make you smarter) is nothing new. Remember …

A Low Definition Perspective on World Design Capital 2014: Cape Town

THREE BROAD BRUSHSTROKES FROM THE BRANDING UNDERWORLD This past Wednesday morning saw a greater-than-usual number of Cape Town design professionals pitch up at work drunk. Not because Phuza Thursday has officially been moved to Phuza Tuesday. “Phuzaness” was in fact replicated across all 4 working days of the Capetonian calendar week some time back. Rather …

Engage Pays a Visit to the Khayelitsha Community Centre

Between business branding, admin, deadlines and meetings, it’s easy to forget that the centre of the universe is not the office coffee machine (although we are not disputing its importance). But, once in a while it’s good to get some context and step out. Maybe even use available resources to help someone else. There are …

Changing the Online Shopping Landscape: HELLO OLTIO!

Engage Brandcraft (together with the talented folks at Sentient Communications) have recently had the privilege of creating and launching a brand alongside two of South Africa’s biggest names in their respective fields. In accepting the challenge, we took on the task of creating and establishing both a product (payD) and parent product (Oltio). Together these …

The Launch of Legacy Parks

The Engage Brandcraft team is very proud to introduce the unique Legacy Parks concept and related identity. The brand has been on the drawing board for quite some time while the service rollout and communications plans were being finalised. Due to its strategically sensitive nature, we’ve been keeping it under wraps for the duration of …