Brand Paradox

At Engage Brandcraft, we often talk about a Brand Paradox. By this we mean an intentional contradiction within a broader brand identity. Think of it as the yin and yang of brand personality. If crafted carefully, these subtle balances can significantly contribute to the overall character of a product, service or organisation. When developing a …

Welcome to our new (and undoubtedly improved) website!

We are a team of passionate creatives and strategists who live, breathe and (occasionally) sleep branding. We’ve started this blog to share some of our insights into the world of branding and design. Insights that have turned us into a successful and innovative brand development agency. Join us as we share our approach, opinions and …

Some Good News for our Online Friends & Followers

We received an email from James Fernie from Uthando, a great organisation that gets involved in community development projects in South Africa. In his mail to Engage, James gave us a report about Mama Gayiya, an older lady from NOAH in Khayelitsha. She was living in really bad conditions contributions were needed to help build …