A simple, yet prominent logo – the reference to a digital clock is valid not only in terms of its association with time, but also with digital technology.

We spent a lot of time with professional photographers. Specifically looking for insights into their craft however, we noticed just how much longer they spend framing their shots than the average happy snap. How much longer? We worked it out to around 7 seconds. And there was the name and the logo. The monochromatic colour scheme is both classic and neutral which allows this custom logo design to interact with partner logos in a way that won’t visually overpower them. By ’smashing’ the form of the digital display sub-components, we created a unique set of angular frames that can be used to reference the logo. This custom logo design also allowed us to reference the idea of framing as adopted in the parent brand: CODP. A logical link to close the design loop.