A symbol of transformation and beauty. Inspired by the transition of chrysalis to butterfly (and referencing delicate flower petals), this logo lives on a meaningful seal of quality.
The colours draw from a muted, tasteful and contemporary palette that varies according to the mood and context and can be updated and changed with seasons, trends and mood. The colour changing nature of the brand not only draws attention and signals its highly contemporary nature but also speaks to magic and to individuality. As a brand consultancy, the harmonising of key brand aspects beyond design is an important goal. This particular branding strategy was developed with the paradox of accessible exclusiveness in mind, which was a somewhat challenging yet important balance to achieve.