Candy | Engage Brandcraft

The bright and eye-catching custom logo design was developed to be a fashion statement in its own right.

In order to make the logo relevant to the brand offering, we incorporated the distinctly shaped handle device of the handbags produced by Candy. The implication here was also that this is a brand to take with you wherever you go. Highly ‘smashable’ and bold was the look we were going for.

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The bright and eye-catching custom logo design was developed to be a fashion statement in its own right.

An uncluttered site for easy navigation stems from a user-centric approach that generally works best for custom website design. Again, colour allowed us to reference the brand without overusing the logo graphic.

Contrasting the vivid colours with ample white space results in a fresh, uplifting design, relevant to the brand development criteria.