Interestingly, this Angolan brand services a new company whose offering is not yet clearly defined.  The challenge was first to understand the differences between the Angolan and South African market, before commencing with the brand origination process.

Key differentiators in this less sophisticated environment: quality and professionalism. Ecomax’s role is primarily that of on-the-ground services implementer providing basic infrastructural and office management support to other businesses in Angola. Their journey began with catering, at which point they sought a branding company who could understand their African context and bring fresh, global design to the equation. As the scope of the completed offering is uncertain, the logo speaks to brand attributes whilst leaving the content open-ended. The three colours hint at the three-tier brand architecture (in the pipeline) and will allow them to distinguish between their core services in the future.