For an approachable but professional alternative to some of the category’s more stuffy competitors: a casual logo was rendered in a cool corporate grey.

We went through classic and comprehensive business branding strategy process in this case. The company’s expanded spread of services necessitated a degree of offering-segmentation. Three core divisions were indicated – lifestyle, children and ecological content, each with their own variation of the professional logo design. Four-letter monikers and the bold use of RGB helped in achieving this.