The College of Digital Photography was born out of a corporate split in 2007. Our brief was to set the perfect tone for a brand that needs to attract curious creatives. A viewfinder device was used to generate a compelling and professional logo design.

Vivid green highlights the brand’s vibrant character and speaks to growth and a dynamic approach, whilst grey hints at their methodical and results-driven approach. The hybrid pay-off line ”Image(n)”, born from the relationship between image and imagination, was originally proposed as a naming option. It was agreed at that stage that a more descriptive title would, however, assist in explaining the college’s role and the nature of their work.