The colours are recognisably bold and the graphic speaks to an abstract sense of space and dimension. It was important to give this upmarket brand an image that’s true to its core attributes.
A professional logo design was just one part of the overall project however, and we had to remain cognoscente of the broader positioning strategy as well as the brand’s varied visual application and its relationship to the property brands.
The colours are recognisably bold and the graphic speaks to an abstract sense of space and dimension. It was important to give this upmarket brand an image that’s true to its core attributes.


