A tree is a symbol of life; it’s a quiet association and not religion specific. It’s a good way to emphasise that the parks are a place where nature thrives and life continues. The trees branch creates a sense of greater context and also directly references the natural environment so central to the theme. The idea of life carrying on manifests in the brand device that bleeds from the left and grows towards the right.

The wordmark was custom-crafted to tread a fine line between classic and organic. Interlocking letters creates a sense of woodlands, appropriate to the environment of the parks themselves. The gold, brown and taupe beige again speaks to nature, but also to legacy and respect.