Giving back through branding. We collaborated with Nazareth House in Cape Town to develop a positive platform to share the good things happening in the community. The Lemonade Fund – oozing with brand personality and functionality – was born.

If life throws you lemons, make lemonade! This was the starting point of a very meaningful experience and our first pro-bono branding strategy project. The Nazareth House blue was used as an accent colour to bring in the essence of the parent brand. The bright yellow base colour helps to create energy – reinforced by the action lines surrounding the graphic. The handcrafted look also brings it ‘closer to home’ and creates a sense of community involvement which was a central part of the concept.