Considering their close relationship to a very special natural environment, the tusks form part of a stylised tree-shape, bringing both fauna and flora into the brand identity without being too obvious or clichéd.

The design has a subtle element of dimension (as opposed to a more flat vector look), achieved through dusty hues and soft shading. The result is a logo which has a certain realness about it – an appropriate point of departure for a bush lodge that needs to convey an authentic brand personality.