Uncluttered simplicity. An outlined logo creates an unobtrusive graphic that won’t overpower the space it lives in. The brief: to steer clear of clutter and signal quality and attention to detail throughout.

Being a very up-market brand, less is in this case definitely more. The brand was based on plenty of category research and client input as well as a robust but sensitive positioning strategy. The choice of colour also considers the relationship with the destination showcase that often contains bold and saturated visuals.