This logo design utilises both the wave and the sun elements and, insodoing, puts focus back onto the previously underemphasised seaside part of their offering.

We looked at a very wide sample of competing inbound travel agencies and services with a view to breaking the norm and, as always, steering clear of clichés. The warm colours are balanced with a light blue tone replaced white for a best-of-both-world’s look that is distinct and fresh. The reference here is environmental and general but still distinct and inviting.