Together, we combined the science and art of sight in a single compelling identity. Our inspiration for the logo design was taken from the beauty and structure of the simple colour wheel, a tool we use every day. The wheel is turned for various applications and seasonally to create a dynamic and constantly changing colour scape.

The idea that eyewear helps us appreciate the world around us – colour and shapes- underpinned this branding strategy. The idea of the eyes as the windows of the soul also featured, taking on an almost religious significance. The Oculus was our preferred naming solution – suitably grand. It’s presentation from left to right speaks to the function of the eye and the importance of clarity. The Oculus brand and its contribution to improving our visual experiences, is celebrated through the array of colours and the subtle changes in the shape of the logo itself.