This brand required a custom logo design that was understated, tasteful and youthful. After doing some research on the manufacturing process and resulting intricacies associated with velvet fabric, we discovered the classic velvet stitch.

We reinterpreted the diagrammatic representation of this stitch into our own stylised incarnation, which worked perfectly as a logo. This unique stitch, used in the production of the luxurious velvet texture, was then manipulated into a crown-like shape that helped us to create an elevating status brand that was both subtle and memorable.