Talking to the idea of ‘spirit’ without being too ethereal, the logo references a soaring swallow, free and elegant. The Yoga Spirit brand was designed to appeal to everyone, not just the Zen masters of the world.

The swallow is a well-received and accessible symbol. The surrounding embellishment creates depth and adds a lovely sense of detail that is both crafted and somehow homemade. The neutral blue and white also speaks to balance and a sense of classic calm, which is naturally integral to the Yoga philosophy.