Using elements from the logo (which was created with the brand’s custom website design in mind), an original brand identity was achieved for its multi-functional web environment.

This is a good example of using ’smashability’ as a tool to convey the essence of the brand in an interactive environment without over-referencing the logo. In this case, note the way the images are cropped and tagged. In order to bring the brand to life, iconic shapes and graphics need to form part of the visual brand language.