Building the Babaderm brand community’s online is critical as this is a product range for progressive parents and modern mums. The playfulness of the Babaderm brand comes to life through an unstructured web layout and child-friendly colour scheme (that still nods to the classic ‘baby pink’ and ‘baby blue’ standard.
The illustrated characters are incorporated into every step of the custom web design to facilitate navigation. The aim of the site is to create a consumer-centric environment that is enjoyable and informative whilst reinforcing the benign and healthy nature of this revolutionary product. This is also demonstrated by the online competition that requires moms to upload pictures of their babies interacting with the Babaderm product.
Balancing child-friendliness and holistic goodness with science and clinical precision was a challenge.
Building the Babaderm brand community's online is critical as this is a product range for progressive parents and modern mums.
