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Beauty Factory - ONLINE

The web environment – still a work in progress – extends Beauty Factory’s sphere of influence and creates a space where guests can linger just a little longer.

It’s a comprehensive site that instils confidence in the brand and conveys Beauty Factory’s generous and approachable character. As a part web design agency that practically lives online, we always strive to put a user-friendly interface first. The structure also aims to break the norms of traditional web layout whilst remaining intuitive and easy to use.

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Logo

A symbol of transformation and beauty. Inspired by the transition of chrysalis to butterfly (and referencing delicate flower petals), this logo lives on a meaningful seal of quality.

Website

The web environment – still a work in progress – extends Beauty Factory’s sphere of influence and creates a space where guests can linger just a little longer.

Print

A consistent brand identity is maintained throughout the stationery items and other pull-throughs. Hidden candy stripes add a bold surprise and greys (the brand’s base colour) seem oddly alive whilst still allowing key imagery to ‘pop’.