The same set of breakaway shapes utilised in the brand’s printed touchpoints were also used in creating the brands online home.
This is one example of the benefit of the type of cohesive solutions that come from combining the roles of brand strategy consultancy, print design firm and web design agency. The use of colour steers your attention to the live content and interest pieces. Sub-menus appear in the central pane and a total of seven custom-built templates where used as a basis for the entire site. Sub-brands each have their own distinctive, colour-coded site, which can be accessed through a separate back-end. The three sub-sites can be directly linked to form Homebrew’s homepage. Streaming video, images and fresh copy can all be added and managed by Homebrew themselves.