The aim of the Zest’s new website development project was to turn pages and pages of data (information, product images and specs) into a simple to navigate user experience. In addition, the resulting web design needed to be relevant to big health and fitness groups as well as private gym owners and once off home buyers.
The resulting site is a wealth of information, which even the avid gym goer / end user can tuck into to expand their knowledge. Navigation is highly intuitive allowing for search refinement by body part – in much the same way as one might select equipment in an actual gym environment. In terms of aesthetic, while limited to the brands existing colour scheme, we needed to achieve a masculine look that comfortably reflects the brand’s core business and appeals to the users.