An initial 1-product brand was turned into an entire range of carefully formulated baby care products, taking the brand development phase to new heights.
The ‘good bugs for healthy babies’ concept was carried through to the packaging in a balanced and formalised visual relationship between illustrations, logo and pay-off line. The brand strategy rollout also included in-store product activations and expo stands.
Balancing child-friendliness and holistic goodness with science and clinical precision was a challenge.
Building the Babaderm brand community's online is critical as this is a product range for progressive parents and modern mums.
