Project Brief

Assegai briefed us to re-do their packaging. They wanted us to keep the general feel and layout, but have it be neater, fresher and a little bit sexy – their customers should notice the subtle difference without wondering if it’s the same product as before.

The Result

It was a challenge to create a design that would make the product ‘pop’ without changing the overall layout of the existing label, but we managed to create new packaging that really grabbed attention, with a colourful and fresher design.

Assegai was established in 2003 in Cape Town by T2pH, who manufactures and distributes the high-quality and long lasting personal lubricants.

The range of Assegai personal lubricants is available at all major retailers and pharmacies throughout South Africa and the wider region.