Project Brief

Conrad Pezula is a luxurious 5-star retreat, set along the remarkable coastline of Knysna. The Engage team was tasked with producing two standout videos for this award-winning hotel, showcasing not only the hotel and its facilities, but also the world-famous surrounding Garden Route.

This was followed by a social media campaign with the objectives of increasing brand awareness for Conrad Pezula, building a database of potential new guests, and driving views for the newly created videos.

The Result

We produced two videos for Conrad Pezula, one with a focus on the hotel and surrounding area, and the other showcasing the hotel as a wedding destination. We then developed a social media campaign to launch the videos in Germany, the UK, the UAE, Saudi Arabia and South Africa.

Facebook’s Lead Ad functionality allowed us to capture user information such as email addresses and phone numbers, in conjunction with a content framework to promote the hotel through videos and images with targeted posts. YouTube and TrueView (Google’s video advertising platform), with its powerful targeting capabilities, were chosen to support the campaign and maximise video views.

The campaign had a cumulative audience reach of 502,196, with a total engagement of 8,787 and 4,841 leads. The videos were viewed 79,311 times, and the posts were viewed 94,656 times.

The Wedding of your Dreams

Whether you want a small, intimate wedding or a glittering society affair, Conrad Pezula has the facilities, experience and expertise to create the wedding of your dreams.