Project Brief

Founded in 1980, Queenspark is an established, well-loved leading South African fashion store specialising in elegant, fashionable womenswear, menswear, accessories and cosmetics.

Queenspark contacted Engage in need of an agency to help build their brand on social media platforms; Facebook and Instagram. They wanted to still speak to their loyal customers while reaching a new market.

The Result

Our relationship with Queenspark is ongoing, as we try to increase their digital footprint and community of followers by developing their monthly social media calendar for Facebook and Instagram, which includes planning, copywriting for each post, audience targeting, as well as budgeting for ads and posts, improving their page and content, and expanding their online presence.

Within one year of working with Queenspark, we have helped increase their online community by 347%.

Social Media Manager, Jena Theron, said that what’s great about this project is that it’s an ongoing relationship with Queenspark; “We work very closely with this client, and are therefore able to act quickly on briefs. It has been great to be involved in their move from traditional to online, and we look forward to pushing the boundaries and growing their online platforms even more in the future”.