Balancing child-friendliness and holistic goodness with science and clinical precision was a challenge.

Building the Babaderm brand community's online is critical as this is a product range for progressive parents and modern mums.

A sample folder with printed sample sachets was developed and distributed to neonatal wards in local private hospitals.

An initial 1-product brand was turned into an entire range of carefully formulated baby care products, taking the brand development phase to new heights.