A consistent brand identity is maintained throughout the stationery items and other pull-throughs. Hidden candy stripes add a bold surprise and greys (the brand’s base colour) seem oddly alive whilst still allowing key imagery to ‘pop’.
From the business cards, letterhead and compliment slips, to carrier bags and delivery vehicles – all touchpoints reinforce the brand promise of guilt-free self-indulgence. To bring the concept to life for Beauty Factory’s consultants, a comprehensive brand manual was developed, drawing expertise from all relevant brand services arenas. By creating an engaging guide for team members to refer to, it helps to bring the brand personality to life.
A symbol of transformation and beauty. Inspired by the transition of chrysalis to butterfly (and referencing delicate flower petals), this logo lives on a meaningful seal of quality.
