The Project

A new ice cream cookie sandwich brand approached the Engage team to conceptualise and design the full brand roll-out prior to launch. Elements required included brand naming, logo design, packaging, stationery, signage and an eye-catching roaming tuk-tuk style food truck.

The result was a logo that perfectly captured the fun essence of the brand, and could be easily applied across different mediums and in different contexts. A bright brand language was created by developing a colour palette and a number of graphic patterns to work alongside the logo. When applied to the tuk-tuk, paper bags, cups, take-away boxes and aprons, the Crumbs & Cream brand truly came to life. Other work included vinyl decals for windows and a menu board for above the counter of the Crumbs & Cream storefront in Sea Point.


Branding Digital Social Packaging