This is quite a broad category that includes everything from business card design to letterheads, annual reports, flyers and coffee table-esque brand catalogues. As any given brand has its own blend of various touchpoints, it's all about translating without rubberstamping. In other words, how do we convey the brand elements without overusing the logo as a visual device? We refer to brands iconography with the potential to be segmented as "smashability". By conveying a sense of a brand across many different print mediums it also helps to ensure brand longevity – every business owner and brand developer's goal after all! See below for some examples of how we do it.
Print is usually the most obvious medium to consider when building brand awareness, which means that audiences expect unique executions in order to justify their attention. As a result, print deliverables need to work much harder than ever before. Print needs to be conceptual and visually interesting, yet simple enough to convey clear messages and hold valuable information that will earn its rightful place on the coffee table, in a wallet or on the fridge (the modern-day household notice board).
There is never a formula for design, but we respect certain principles in layout that makes it easy for the viewer to engage with. You also need to know the rules to be able to break them from time to time!
