Horts Geo-Solutions provides cutting edge laser scanning measurement hardware and software to assist in industrial decision-making. Horts approached the Engage team in search of a strong and striking logo to match their vision of becoming the preferred 3D measuring solutions provider in Southern Africa.
A literal approach to the industry inspired Brandcrafter Dijon to create a logo that appeared 3D. The ‘H’ cube device demonstrates the nature of Horts’ work, while at the same time making for a simple, yet eye-catching logo device.
“It was a real challenge to create a logo that looked 3D, without appearing too gimmicky. It also needed to be completely legible. We were able to achieve this using flat colours from the same hue and steering clear of gradients.” says Dijon.