Project Brief

Personal lubricant brand, Assegai, was in need of a refreshed packaging design, and came to the right place. They wanted us to keep the general feel and layout, but have it be neater, fresher and a little bit sexy – their customers should notice the subtle difference without wondering if it’s the same product as before.

The Result

It was a challenge to create a design that would make the product ‘pop’ without changing the overall layout of the existing label… but we’re not ones to back down from a challenge.

We created new packaging for Assegai that really grabbed attention with a colourful and fresher design. We also tweaked the logo to incorporate the holding company T2pH’s colours, which added to the refreshed look, but still kept the design in line with the previous label.

Assegai was established in 2003 in Cape Town by T2pH, who manufactures and distributes the high-quality and long lasting personal lubricants.

The range of Assegai personal lubricants is available at all major retailers and pharmacies throughout South Africa and the wider region.