We produced two videos for Conrad Pezula, one with a focus on the hotel and surrounding area, and the other showcasing the hotel as a wedding destination. We then developed a social media campaign to launch the videos in Germany, the UK, the UAE, Saudi Arabia and South Africa.
In order to meet the campaign objectives, Facebook and YouTube were selected as the best suited social media platforms to maximise audience reach.
Facebook’s Lead Ad functionality allowed us to capture user information such as email addresses and phone numbers, in conjunction with a content framework to promote the hotel through videos and images with targeted posts. YouTube and TrueView (Google’s video advertising platform), with its powerful targeting capabilities, were chosen to support the campaign and maximise video views at the lowest cost.
The campaign had a cumulative audience reach of 502,196, with a total engagement of 8,787 and 4,841 leads. The videos were viewed 79,311 times, and the posts were viewed 94,656 times.