Our response, from a design angle, was a subtle and futuristic take on the otherwise overused DNA strand. The idea was to symbolise the highly advanced and specialised nature of the product and the practical everyday application of its results. Much like the product itself, the logo needed to be accessible and flexible whilst conveying a sense of aspiration. Once the logo had taken shape, we used variations of the advanced helix form across a full set of collateral including business cards, letterheads, reports and point of sale collateral.
Ian, Director at Engage, describes how the team created the logo; “We chose a colour palette for each individual product and pulled through that colour into the respective products’ collateral. We also manipulated key elements within the main logo to represent an individual variation of the logo for each product.”