Project Brief

We were approached by Future Classics – a family-owned business that specialises in kitchens, built-in cupboards, vanities, as well as other furniture for the home – to create a brand that reflects their core values: “Creating beautiful, functional, well-engineered spaces that make people happy when they use them”.

The Result

We designed their logo and overall branding, which was then implemented into all brand collateral, as well as their website. The logo we designed was simple, type-focused, and one that would stand out from the crowd, but still felt like home.

“The biggest challenge was to rely on using just a font/type for the branding. I spent many hours searching for the right one – one that suited both their brand and core values. We managed to find the perfect one, and the client loved the approach we took”, says Senior Designer Dijon Jones.