Senior Designer Brent Nygaard was inspired to create a playful new logo, incorporating a place-setting and speech bubble for a distinctly modern, app-like feel. Collateral roll-out included postcards, envelopes, business cards, flyers and letterheads.
The orderTalk website needed to portray the quick and easy-to-use aspect of the brand, which for Senior Designer Dijon Jones, meant partitioning the existing offerings into clear-cut sections that are easy-to-navigate and understand from a user perspective. He also introduced more colour and larger images to push the design toward a more modern and user-friendly experience.
When it came to website development, Developer Dylan Jones created a fully responsive website based on Dijon’s design, for a feature-rich experience. While it’s always a challenge refreshing an existing brand, the team had a blast working on this project, which was very well-received by the client, resulting in a record completion time.
We went with a sophisticated typeface, making sure that the brand didn’t come across as childish. The bright blue gradient we chose conveys a sense of elevation and freshness, while the typeface is approachable with playful terminals and some rounded corners. Finally, we created the icon with thick line work and clear silhouettes, which enable it to work as a small app icon as well as a symbol for what orderTalk does.